abc Gruppen.

Abc is a young and innovative company that has grown fast. Today they have 50 permanent employees and another 50 work in their busy season.

They work with over 700 schools in the Nordic countries and every year they deliver student caps to most of the Swedish and Danish students. This success is due in large part to their strong customer relationships and a deep understanding and knowledge of school time, student celebrations and current trends.

Abc understands the students, parents and school management needs and desires and to live up to their expectations. It creates trust.

To develop not only a presentation website, but also a means of making it accessible to every user to custom edit and after that order their products to specific needs and requirements.

After working on the wire frame and reaching the best outcome we started implementing the design. The visual design was developed after researching the major trends and influences used in the target market and geographic reach.

The virtual configurator allows you to choose the specific product you desire and edit in real time 3d the color, texture and material of the product. This feature we developed specifically for them so that they can use on the website and in face to face meetings with potential clients, on a tablet for example without the requirement of having an internet connection.

The project successfully transformed ABC's online presence by implementing a highly interactive website with a virtual product configurator. This allowed users to customize and visualize their student caps in real time, enhancing the overall user experience.

The modular design, which enabled users to save and continue their customization on different devices, streamlined the ordering process.

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