TNI.
TNI is the first National Theatre in Romania. It is renown as being in the top 10 most beautiful theatres in the world. After finding us on social media thanks to some footage created a year ago, the marketing manager from TNI approached us.
They contacted our agency for a comprehensive website redesign to enhance their online presence and improve user experience.
Challenge
The challenge for us in this project was to completely modernize TNI’s outdated website, which no longer met the needs of today’s users.
We needed to create a fresh, functional platform that not only improved navigation and show discoverability but also integrated essential features like an events calendar to better promote upcoming performances.
At the same time, we aimed to attract a younger, tech-savvy audience through a more dynamic design and user experience, while ensuring the new website effectively showcased TNI’s productions and strengthened its appeal to both theatregoers and potential sponsors.
What we did
To address TNI’s goals and challenges, we began with a consultancy phase, organizing discovery meetings with the TNI team, theatre enthusiasts, and potential partners to gather valuable insights.
The project moved through several key stages, including research, UX planning, custom development, and media production. We designed a modern, user-friendly website featuring high-quality photos, videos, and a 360-degree virtual tour to showcase TNI’s productions and events.
After thorough testing, we successfully launched the new platform and provided training to the TNI staff, ensuring they could easily manage and update the site moving forward.
Results
The new website attracted a 30% increase in web traffic within the first three months. User feedback indicated a 40% improvement in overall satisfaction with the site’s usability. TNI reported a notable increase in ticket sales and event attendance.
