Bel Ami.
Natura Intergroup is a company specializing in the production of quality food and pet food products, offering a good price-quality ratio.
The company serves a diverse customer base through more brands, among which we can find: Bel Ami, focused on pet food, and Dora, representing the human food branch.
Our collaboration with Natura Intergroup involved creating packaging designs for both Bel Ami and Dora, aimed at enhancing brand identity and boosting market presence across these distinct product lines.
Challenge
Bel Ami, a price-friendly pet food brand, sought to create a visual identity through its product packaging that would accurately reflect its market positioning.
The brand aimed to appeal to budget-conscious pet owners who want high-quality food for their dogs and cats without breaking the bank. The packaging needed to resonate with this target audience, conveying both value and quality.
Additionally, it was crucial for the packaging to stand out on crowded supermarket shelves, grabbing the attention of potential customers in a competitive market.
What we did
To meet this challenge, we designed packaging that effectively communicates Bel Ami’s core values—affordable quality and care.
The design features inviting colors and approachable fonts that signal both trustworthiness and value. Images of happy, healthy pets are used to create an emotional connection with pet owners, reinforcing the message that Bel Ami offers quality nutrition at an accessible price point.
The packaging is clean and informative, with key details such as nutritional benefits. This design approach not only enhances the brand’s visual identity but also ensures that Bel Ami products attract attention and resonate with price-conscious shoppers, making them stand out on supermarket shelves.
Results
As animal lovers and owners, this project was especially enjoyable for our team. We were happy to work on it, from the discovery steps to the moment we saw the final product on the shelves of the supermarkets near our office.
Product label design is not always an easy task and requires a lot of practical thinking, to incorporate all the technical information necessary for this kind of packaging.
