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CoMotion.

Year
2016
CoMotion is a social trip planner developed by Synkronus Inc., a start-up of people on different continents who are passionate about travel and connecting people. We want to make it easy for people to plan and share trips and events, so that more people connect in real life.
Year
2016

Challenge

CoMotion was a complete project for us, started from branding to product development. The app centers around planning and sharing travel and activities, making it a social travel platform.

The concept behind the logo is that of suitcases that have traveled across the world with baggage tags, passport stamps, and stickers stacked one on top of another. The use of a vibrant color scheme is to show that not only is this product for people of all kinds of backgrounds, but also for diverse locations and styles.

What we did

We have lived in and traveled to dozens of countries and designed this mobile app from scratch with the social traveler in mind.

The user experience is centered around the creation and management of trips and your connections. You could also add content in the app for your trip, such as photos, videos, and written content.

All in-app and website icons and design elements have been custom made, in order to round up the visual brand experience and have a cohesive feel.

The CoMotion app website has the purpose of presenting the app and its features. You can see the same vibrant colors as in the app, with each functionality and selling point highlighted clearly.

Results

CoMotion has evolved into an interactive social platform that provides users with a simple and engaging way to plan their trips and connect with fellow travel enthusiasts. Its cohesive design and intuitive functionality have resulted in a seamless and enjoyable user experience.

The app and website reflect the energy and diversity of the travel community, strengthening the brand's identity in the travel-tech industry.
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"The Subsign team is very responsive and proactively looks for ways to add value."
  • Ben and Jason Munyan, Founders of Synkronus
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The first step in shaping CoMotion’s brand identity was research. Understanding the travel industry, market trends, and modern travelers' needs helped define the app’s positioning.
Analyzing user behavior revealed key aspects, like seamless trip planning, easy content sharing, and a strong sense of community, allowing us to create a brand that resonates with diverse travel enthusiasts.
Through our research, we discovered that many travelers prioritize experiences that allow them to connect with others and share their journeys.
This insight influenced the development of CoMotion, ensuring that the platform not only facilitates trip organization but also fosters deeper social connections among users.
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