Rijals.

During most of our lunch break you can see us hanging out in front of the Indian restaurant(the only one in Iasi) in the food court area of Palas Mall.

This is how we became friends with the people there and how they asked us to help them in making a new design to their menus and other visual promo elements.

We are trusted partners that work with companies to achieve their business goals by offering consistent user experiences, reliable infrastructure support services and cost-effective service improvement solutions.

The first step was to do a complete overhaul and rebranding, to better outline the products, while also making it versatile for expansion to a spice store and delivery service.

In developing the new brand we tested out multiple visual style and packaging materials and finishes. Below are some of the initial drafts that didn't make the cut as well as the final result, to be noted all test where done with clients and potential clients that fit the persona.

We also worked on an ecommerce store with the purpose of increasing sales for the Rijal’s - International condiment store at a national level. Like with everything else we do, the end clients experience is key and they way how they understand and interact with the brand is the key to conversion.

After the redesigning of the visual elements from the physical location, which saw a 20% growth in revenue, we then decided to move into the home delivery market. For that we made takeaway menus for distribution and promotional reasons.

By having come up with the solution of integrating LCD screen for the menus, we could change them very quick and highlight offers, new dishes and key messages to the clients. To make it sweeter, this was also very cost effective compared to the print and the conversion rates are still growing up.

The rebranding and strategic efforts led to impressive results, including a 20% daily growth in sales at the restaurant. Additionally, the launch of the International Condiment Store turned profitable within just three months, with sales expanding to a B2B level thanks to the effective messaging put in place. These initiatives also contributed to the brand building strong local awareness, further cementing its presence in the market.

The quality of work and the passion put into is easy to see. With the help of Subsign we manage to change our look and get in front of clients. We saw this when it came in the increase customers we have.

Subscribe
to Newsletter