Crowdsourcing Week.
Crowd Sourcing Week is a global 5-day summit that gathers digitally-minded professionals from over 50 countries. The 2018 edition took place in Washington, D.C. and focused on topics such as AI, Blockchain, Internet of Things and Collective intelligence.
The speakers featured world leading initiators and innovators who delivered unrivaled expertise and knowledge on crowdsourcing and how it is decentralizing Innovation (Science & Space Frontier), Business (Finance, IP, Law, Insurance, Blockchain, ICOs, AI and Mobility), Individuals (Healthcare & Labor) and Governments.
Challenge
One thing that we faced when we took this project is how are we going to be making a full digital campaign and running it in such a short amount of time. Given that the timeline we had was about 1 month through which we had to create something that will sell tickets to the conference.
Another thing that we faced is the lack of data or previous experience since this was the first time the organizers implemented an actual digital campaign.
Crowd Sourcing Week is a global 5-day summit that gathers digitally-minded professionals from over 50 countries. The 2018 edition took place in Washington, D.C. and focused on topics such as AI, Blockchain, Internet of Things and Collective intelligence.
The speakers featured world leading initiators and innovators who delivered unrivaled expertise and knowledge on crowdsourcing and how it is decentralizing Innovation (Science & Space Frontier), Business (Finance, IP, Law, Insurance, Blockchain, ICOs, AI and Mobility), Individuals (Healthcare & Labor) and Governments.
What we did
Taken that there was no previous experience, we have decided to go all out on every platform that could allow us to approach the US market in order to get tickets to sell.
We took the idea of space and the universe in creating the visuals but kept the messages pretty clean and straight to the point.
Through this campaign, we wanted to draw attention to the idea of Innovation in any domain which can help you take your business or job to another level.
Results
Giving that our timeline was a short period of time we have decided to advertise mainly to the US thinking that the audience there will have the time to join the conference that took place in Washington, DC.
