Vetro Solutions.
Vetro Solutions, is a top 10 Romanian company in the medical and pharmaceutical veterinary sector.
Importing and distributing of food, veterinary use medicine and other animal articles is at the business core, but they also provides systems that ensure the biosecurity of farms.
Challenge
When Vetro Solution approached us, they faced several key challenges that we needed to address. Despite being a top company in their sector, they required a strong branding and communication strategy tailored specifically for their B2B audience.
Additionally, with national exclusivity on multiple products, we were tasked with creating a comprehensive strategy and marketing materials for nationwide advertising campaigns. Lastly, a crucial part of our role was to develop and maintain strong relationships with their 1,500 national partners, ensuring consistent communication and engagement.
What we did
As with most of our projects, we began with thorough research, assessing both internal and external factors. We analyzed existing promotional materials, communication channels, and Vetro Solution’s internal system for engaging national partners and retailers.
Our research revealed two key focus areas that sometimes overlapped. By understanding specific needs, we positioned Vetro Solutions as a platform that fosters collaboration and support among veterinarians and retailers.
Recognizing a gap in Romania’s pet care market, we developed Cauta.vet, a web platform providing quick access to pet shops, pharmacies, and clinics. With just two clicks, users can find nearby locations, check schedules, and get directions via Google Maps. Future updates will include features like reviews, comments, and an article section, with ongoing feedback from pet owners and veterinarians shaping improvements.
For Vetro Solutions, maintaining a strong presence at major industry events is essential. To enhance engagement, we developed an innovative event design strategy, ensuring a professional and visually compelling presence at conferences and seminars.
For large conventions, we elevated the experience with Augmented Reality, interactive activities, and contests—making the Vetro Solutions stand a must-visit attraction. Our work extended to managing national campaigns for multinational brands like Ceva and Lintbells, further strengthening Vetro’s industry presence.
