Teo’s Cafe.
We are proud and privileged to have contributed to Teo's Cafe winning the most successful brand of Iasi award in 2016.
Teo's Cafe has provided quality coffee from its to go shops that are present across Romania and at major events. With the ever growing market and options of coffee shop brands Teo's saw the need to secure its spot as the number one to go brand in Iasi, while expanding the locations and business in other cities and markets.
Challenge
Despite its prominent position as the biggest coffee to go spots among students, Teo's Cafe has encountered increasing competition from new to go options, as well as a lacking presence in the digital space.
With the growing number of options for coffee lovers and the need to expand the business, the Teo's Cafe brand needed to take better shape and galvanize the core customer.
What we did
Teo's Cafe Book Club is a monthly gathering where up to 100 people discuss a book, watch its movie adaptation, and compare the two. The event is hosted at the local partner cafe, Red Pipes.
Despite its daily clientele, the brand still had a "best kept" feel. To address this, we created visually distinctive cups and hand-painted a tram that circulates the city, passing by every Teo's Cafe location in Iasi. This became a unique mobile banner, representing the modern on-the-go coffee experience.
Building and nurturing a community is key in our marketing strategy. The Cup Draw initiative involved art students hand-painting 100 unique cups for auction, with all funds supporting a fund for underprivileged yet talented children.
Last year, Teo's Cafe opened several new locations. To promote these, we organized a citywide treasure hunt with a local Escape the Room planner, where groups of six went from location to location solving clues and challenges.
Results
In terms of online we focused on building and developing a community and saw a 1200% growth in numbers and engagement across social platforms. The visibility of the brand increased significantly, with the tram initiative acting as an unconventional mobile advertisement for the cafe.
The Cup Draw Challenge raised funds for children in need, while the Treasure Hunt strengthened the brand’s presence and attracted more customers to newly opened locations.
The project successfully reinforced Teo's Cafe's position in the market and helped the brand evolve into a more dynamic, visible, and engaging entity.
