Express Credit Amanet.

Express Credit Amanet is a non-banking financial institution with over 30 locations in the northeastern region of Romania. Our collaboration began in 2019, and since then, we have been dedicated to shaping the brand's digital and offline presence.

The challenges are always twofold with sectors like money lending and jewelry reselling. First, we must continuously earn the trust of prospective clients and communities, which is particularly challenging online, as people on social media are more likely to criticize anything they perceive as misaligned with their ethical principles.

On the other hand, we need to be extremely cautious about the content we post online and promote in ads, as platforms like Meta are highly restrictive regarding financial services, particularly loans.

For the Express Credit Amanet project, we assigned a dedicated account manager who specialized in social media management and ad buying. We continuously curate content for various online platforms, including Meta, YouTube, and Google My Business, ensuring consistent messaging across all channels.

In addition, we handle all design needs for the brand, such as promotional materials, print collateral, website designs, and store layouts. We also provide strategic input on marketing opportunities for the brand, crafting ideas for out-of-home (OOH) campaigns and specific promotional initiatives. On a daily basis, we manage the brand's online communication with customers, ensuring its digital presence remains strong and effective.

Express Credit Amanet has over 30 locations, and a key aspect of our collaboration was redesigning these spaces. Our design team manages all essential graphics, from wall prints, doors, and windows to flyers, posters, announcements, and schedules. While the visual direction has evolved over time, we always prioritize the target audience and stay aligned with the latest trends in the retail sector.

Our approach to redesigning Express Credit Amanet’s locations and online presence was focused on setting the brand apart from its competitors. We chose a minimalist, clean, and luxurious aesthetic while maintaining a touch of humor.

As this has been a long-term, ongoing collaboration, we can confidently say that the results have been exceptional. The continuous effort to refine and maintain Express Credit Amanet's digital presence has led to noticeable improvements in brand visibility, engagement, and customer trust.

Our proactive approach to content curation, design, and marketing has helped the brand establish a strong and consistent presence across all platforms, yielding positive outcomes over time.

We have enjoyed a successful partnership with Subsign for over six years. Throughout this time, they have consistently demonstrated a profound understanding of our unique needs and goals in terms of advertising our company. Subsign has become so attuned to our vision that it feels as though they can anticipate our thoughts, turning our ideas into reality with precision.

They are part of our family. Their ability to materialize our expectations—while always keeping our company’s best interests at the forefront—has been a key factor in the long-term success of our collaboration.

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