Dopo Poco.
Dopo Poco is a brand specializing in delivering pizza and fast food, with locations in several cities across Romania, including Iași, Constanța, Piatra Neamț, and Timișoara.
Challenge
In a digital landscape saturated with content, the challenge was to develop a communication strategy that would capture the attention of young audiences, remain relevant and engaging, and be accessible to older generations without losing the spontaneity and authenticity of the core message.
What we did
This launch campaign for the DopoPoco brand in Constanța was built around the brand’s personality, the target audience, and the campaign period. We created a communication strategy in a friendly, authentic tone, tailored to young audiences.
The campaign took place during the summer in Constanța and was personalized to reflect the city’s vibrant summer atmosphere. Thus, the visuals incorporated elements specific to the city and the season, adding a fun and unique touch that captured the attention of young people.
The social media posts were designed to reflect this playful and amusing style, where graphics and text complemented each other harmoniously to deliver the brand’s messages clearly and effectively.
We leveraged paid campaigns on Meta and TikTok, adapting content to the specifics of each platform to reach the target audience efficiently.
Results
With this approach, we successfully reflected the brand’s personality in all delivered materials — from creative visuals and witty copy to paid campaigns tailored to each platform or audience.
