Dolfn.

Dolfn is a tech company that builds apps for good causes and organisations that exist to do good.

The world has a lot of global issues still to be solved and because software developers are thought that they can’t contribute directly. Dolfn believes that software developers can be a big part of solving global issues.

Dolfn presented us not only the opportunity to develop a visually stunning logo, but a timeless brand that transmits the mission and vision of the organization.

After going through the brief, interview and organizational research process we came up with a brand manual and direction that best highlights the personality and services offered by Dolfn.

Our approach for the identity of Dolfn was to highlight the core values of the company via a simple and geometrical focused visual.

We started with a circle as the base because dolphins are known to swim in circles when trying to protect another and given the altruistic and very social orientated view of the organization it had to be featured.

After playing around with the concept of dolphins and their swim patterns, we stripped it all down to two circles.

By starting off with just two circles we could play a little with the idea of “false” movement. As you can see below the dolphin give the impression of swimming in a circle and also twisting at the same time.

The third circle we used in order to give it “life” by adding the fin and at the same time making id both a 2D and 3D visual.

By adding the name we could close up the entire visual in a square and give it a more stable feel.

In terms of colors we focused on the simple black and white combination with the alternative of using a blue that is refreshing and nature based color.

The result was a cohesive and timeless brand identity that encapsulates Dolfn’s mission and values through a minimalist yet dynamic logo, a refined color palette, and a strategic communication approach, ensuring consistency and impact across all touchpoints.

After going through the process with Subsign, I’m happy to say that I’m now even more excited about building my business.

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