Ronald McDonald House Charity Romania.
The story of the Ronald McDonald Foundation in Romania began in ‘98, with the aim of supporting and developing projects that contribute to improving the health and well-being of children and their families.
The foundation's most important project consists of the three Ronald McDonald Houses, located in Bucharest, Timișoara, and Iași. They provide "a home away from home" for children and their parents for the duration of the children's hospitalization.
Furthermore, the foundation supports children's hospitals and pediatric departments across the country, ensuring that medical care takes place under optimal conditions.
Challenge
RMHC needed to present its story clearly and coherently to donors and attract new supporters while increasing engagement. The NGO's existing branding was not sufficiently defined on the communication side, which required aligning the message across all communication platforms.
What we did
Following the identification of the specific needs of the Ronald McDonald House Foundation, we developed and implemented a coherent digital communication strategy that included several activities aimed at strengthening the online presence and attracting new supporters.
We managed the social media accounts, creating text and graphics for daily posts designed to capture attention and stimulate interaction with the target audience, both individual donors and companies. Additionally, we designed and sent personalized newsletters tailored to different audience segments.
We ran paid Facebook campaigns to increase the foundation's visibility and attract new donors. For sponsorships, we created graphic materials, reports, and activity presentations that reflected the foundation's impact and results.
Results
Through all these actions, we contributed to improving the foundation's branding, creating a coherent and strong visual identity, and strengthening relationships with supporters, both individually and corporately.
