Cuptorul Moldovencei.
Cuptorul Moldovencei is a pastry-confectionary shop in Iași delivers great products and places high importance on their ingredients, customer care, and their team.
Challenge
The challenge was to create a digital marketing strategy that reflects these values and helps the business grow in a sustainable way.
What we did
We collaborated to build a strong online presence, focusing on improving brand visibility and creating a website that highlights the products and values of the business.
We implemented digital marketing solutions to attract more customers and strengthen relationships with existing ones.
Another one of our roles was in Community Management. We were the online soul and mind of CM. We managed every comment, question, or message the customers had. And from that, we were able to adjust the way we communicated and how we target people.
All the Social Media Managers out there know that is a real challenge to deal with a lot of people, even though it can be rough sometimes, this experience helped us improve our way of creating content and improving the final products.
We connected with customers through META’s Facebook & Instagram, TikTok, Pinterest, Youtube, and LinkedIn. Each channel had its purpose and we tailored the content to the platform’s requirements.
The content strategy was transparent, counting on good communication. We posted regularly to connect with users, from showing them behind the scenes of our laboratory, and baking processes, to getting to know the team behind all the hard work. Always making sure that CM TOV gives a warm and personal touch to everything.
Results
By implementing a digital marketing strategy and an optimized website, we managed to increase the visibility of Cuptorul Moldovencei, attract a wider audience, and improve customer interaction. These actions led to strengthened customer loyalty and an increase in the number of orders.
