IT Days.

ITDays is a regional conference in Cluj-Napoca, Romania that focuses on Innovation, entrepreneurship and technologies in the IT space. Since its start in 2013 the conference has gathered together the biggest companies in the tech world. We are proud to be support the 4 day conference since 2015 as platinum partners.

The challenge was to create a distinctive and cohesive visual identity for a growing event, ensuring it stood out among similar events in the area while maintaining consistency across all branding materials, from the logo to promotional and print assets, to deliver a unified and memorable brand experience.

After researching all the other similar events and others that take place in the area we saw that a simple color scheme based on a neutral color alongside a vibrant strong one.

In the logo design we took a geometric and minimalistic approach that permitted us to build upon it with other visual elements for a complete brand experience and branding materials.

All of the promo and print materials that we have designed, from posters, roll-ups, stands, tickets, agendas, business cards and badges, had to follow the guidelines we have set in order for the brand to have a linear and complimentary feel.

After we finished the branding and the visual guidelines we started work on the mobile responsive website design and backend development. The front page highlights the most important numbers and achievements of the past editions alongside the agenda and guest for the next one.

We were truly flattered to receive very direct and positive feedback about the conferences organization and overall visual aesthetic.

Subsign has a very good understanding of user interaction and they develop a fully unified user experience.

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