Clafen.
Antibiotice is one of the most important Romanian manufacturers of generic drugs that continue to support, help and treat generations of people.
From penicillin produced in 1955 to today, the company has been with every generation in maintaining and restoring health. Antibiotice develops and manufactures generic drugs for a wide range of pathologies, all driven by patient care, safety and health.
Since 1957 they have been manufacturing medicines for the local treatment of muscle and osteoarticular pain.
Challenge
Our challenge was to design an intuitive website that effectively highlights the product’s benefits while also educating patients about muscle pain and its symptoms.
We aimed to ensure the website was easy to navigate for all users, featuring clear, readable text and straightforward information access. Simultaneously, the site needed to be modern, colorful, and dynamic.
What we did
Global Sections: We created global widgets and sections that can be easily managed and modified in a few seconds.
Dynamic Tooltips Section: A section that offers interactive guidance to localized pain, with dynamic tooltips that offer insights and assistance precisely when you need them.
Responsive Design: Whether browsing on a desktop, tablet, or smartphone, the website adapts effortlessly to provide an optimal viewing experience across all devices.
Dynamic Content Sections: A website which ensures that users stay informed and engaged with content that evolves based on availability, guaranteeing access to the latest information at all times.
Enhanced User Experience: Navigation designed to be easy and efficient, featuring an intuitive design and seamless functionality carefully engineered to prioritize user convenience.
SEO-Ready: Discoverability is a priority, so we focused on a website primed for success with robust SEO strategies in place, ensuring it reaches those who need it most.
Custom Search Bar and Logic: Custom-designed search functionality that ensures users can find what they need precisely when they need it, delivering accurate results every time.
Results
We created a simplified and easy-to-navigate website, with large and visible elements, vivid colors that fully respect the visual identity of the product, but also an airy appearance, which guarantees a comfortable experience for users.
At the same time, our success was that of being able to address through the design and functionalities of this website a very varied target audience, from different age groups, keeping an up-to-date layout that highlights the essential information.
