Pelican Hotel Miami.
Founded in 1948 and owned by Renzo Rosso (the founder of Diesel, the iconic fashion brand and the president of OTB Group) since 1992, the Pelican Hotel is a place where you can experience the authentic glamorous lifestyle in an iconic part of Miami Beach’s rich history.
The hotel offers 33 guest rooms with panoramic views, featuring one-of-a-kind vintage decor meticulously restored by local artisans.
Challenge
The Pelican Hotel Miami wanted a website that truly reflected its unique aesthetic and rich history. The existing site was outdated, lacked cohesive branding, and didn’t offer the seamless user experience needed to captivate potential guests.
Additionally, the hotel wanted to enhance its online presence with better SEO, engaging content, and visually stunning graphics. The goal was to showcase each room’s individuality, highlight the hotel’s unique story, and increase conversion rates for online bookings.
What we did
To tackle the challenges presented by Hotel Pelican Miami, we delivered a complete suite of services, including a full website revamp to modernize both design and functionality while preserving the hotel’s unique vintage charm.
Our consultancy ensured alignment with the hotel's branding and business goals, while a detailed SEO audit and strategic copywriting boosted search engine rankings and captured the glamorous Miami lifestyle.
We also designed complementary graphics, provided high-quality photo and video editing, and offered ongoing web maintenance to keep the site running smoothly. Throughout the process, we followed structured phases, from research and SEO discovery to design approval, functional development, and responsive testing, ensuring a seamless and effective launch.
Beyond the digital experience, we created a printed tourist guide to enhance the stay of Pelican guests. This curated guide helps visitors explore Miami, offering recommendations for restaurants, museums, beaches, and local activities.
Available at the hotel reception, it’s designed to give travelers an insider's view of the best ways to enjoy their time in the city while reinforcing the Pelican’s role as not just a hotel, but a gateway to the full Miami experience.
Results
The Pelican Hotel Miami’s new website is a testament to the power of strategic design and thoughtful storytelling. We successfully captured the hotel’s timeless glamour and rich history while providing a seamless user experience that drives online bookings.
This project was a rewarding journey, and we’re thrilled to have been part of the Pelican Hotel’s digital transformation. Explore the revamped site and immerse yourself in the authentic Miami Beach lifestyle today!
