Today Software Magazine.

Year

2015

Industry

Today Software Magazine is an online and published magazine made by and for developers. The idea started in Cluj and expanded quickly with the goal of gathering the development and programmers community from Romania.

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Year

2015

Industry

IT & Software, Publishing

Challenge

When TSM approached us they needed help with the layout and structure of the website. The logo that they have fit their objectives and target audience and did not require to be changed, just polished and supported with more complementary visual element in order to round out the visual brand.

What we did

Starting with the website, we gave it a complete overhaul with the end reader in mind. Taking into consideration that most programmers and developers are in search of constant information the design needed to highlight clearly each magazine issue and article categories, while offering a pleasant and familiar aesthetic feel.

The website is mobile friendly and adaptive in a way that keeps the end users feeling of holding a magazine true.

The average reader of Today Software Magazine is 30 years old and thus we have decided that in support of the logo we needed to further develop de brand by using more graphic elements that give a fun and “colorful” experience.

Results

The website was completely restructured and optimized for an intuitive and enjoyable experience. The design clearly highlights each magazine issue and article category while maintaining a familiar and visually appealing look.

The platform is mobile-friendly and adaptive, preserving the authentic feel of flipping through a magazine. Additionally, the visual identity was enhanced with extra graphic elements, creating a more dynamic and colorful experience

Subsign has a very good understanding of user interaction and they develop a fully unified user experience.

Ovidiu Matan, Founder of Today Software Magazine, ITDays and Programez.ro

The first step in redesigning the Today Software Magazine website was analyzing its existing structure and layout. Understanding the needs of the development and programming community was essential to creating a more user-friendly and engaging experience.

Through this process, we identified the key challenges: optimizing content organization, ensuring clear navigation, and enhancing the visual identity while preserving the brand’s established logo.

With these insights, we completely restructured the website, making it more intuitive and visually appealing. The new design highlights each magazine issue and article category while maintaining a familiar and professional aesthetic.

Additionally, we introduced a mobile-friendly and adaptive interface that keeps the authentic feel of flipping through a magazine. To further strengthen the brand identity, we incorporated additional graphic elements that create a more dynamic and colorful experience, better suited to the audience’s expectations.