Seria9.
Seria9 started as a family-run business in Timişoara, Romania, with a vision to disrupt the traditional gadget lifecycle. They aimed to break the chain of electronic waste by offering high-quality, curated second-hand phones at more affordable prices.
Launched in 2021, Seria9 quickly gained a loyal customer base across Romania and Europe, boasting over 3,500 satisfied customers. By 2023, Seria9 recognized the need to expand their reach and streamline operations through a robust online presence.
This led them to collaborate with us to create a custom-designed eCommerce platform that would support their growth and meet the evolving needs of their customers.
Challenge
Our main challenge was to create an online platform that is suitable at the same time for selling a used phone to Seria9, but also buying one or accessories.
We had to come up with an effective solution to simplify the process of evaluation of the products that customers are trying to sell on the website, including all the little details like the type of scratches on the surface of the phone, but in an easy and intuitive way.
What we did
Our team crafted a digital plan tailored to Seria9’s specific needs. Our solution included the development of a custom eCommerce platform, a web app for used phones evaluation, and automation tools to streamline their operations.
Custom eCommerce website: Built on WordPress, the platform is easy to manage and designed to offer a seamless user experience.
Web app for price simulation: A bespoke app to assist in evaluating second-hand phones, making the acquisition process more efficient.
Automation and integrations: Automated processes for invoicing, shipping, and stock management to save time and reduce errors.
Oblio : For stock management and invoicing.
Netopia: Payment gateway integration.
Woot: AWB creation and courier integration.
OLX Marketplace: Product synchronization.
TBI Bank: Payment installment options.
TikTok and Instagram feeds: Social media integration.
Meta information automation: Time efficiency for adding new products.
Google Analytics, Search Console and TagManager.
Mailchimp integration: This addition emphasizes the significance of the stock-keeping automation in ensuring that their digital and physical sales channels remain in sync.
Custom CRM features: Integrated directly into the web app, enabling better customer relationship management.
Creative and user-centric design: A modern, intuitive design that reflects Seria9’s fresh approach and appeals to their target audience.
Results
Over €1,500,000 in online sales in less than 1 year! Seria9 experienced significant business growth within the first 9 months of launching their new online platform with a 2% conversion rate.
In this endeavour, we also collaborated closely with:
ZIVA Branding: They created the branding for Seria9 and they handle the photo and video content creation. We had multiple calls to be aligned on the brand voice, the business goals and made sure to follow the brand guidelines for the UX/UI design.
GDPR Complet: For legal document creation, GDPR consultancy, and audit.